Although the public relations industry is adapting to keep up with the rise of social media marketing, event marketing, and influencer culture, I’ve found that its traditional principles and skill set remain an essential communications tool for any organization or brand. (more…)
What I love about social media is that it’s truly an all-encompassing communications platform, comprised of equal parts digital marketing, public relations, copywriting, and customer service.
As someone who ends her day with at least fifteen tabs open on her browser, I understand the value of concise, thoughtful, engaging, and unbiased writing. (more…)
Behind every great campaign is thorough research. Whether it’s starting a brand’s social media strategy from the ground up or developing a media plan for a new product launch, the beginning stage of a project is often my favorite.